Marketing online continues to matter in 2023 for several reasons:

Shift in Consumer Behavior: With the increasing number of people relying on the internet for almost everything, including shopping, marketing online provides businesses with an opportunity to reach and engage with their target audience.

Wider Reach: Online marketing enables businesses to reach a wider audience across different geographies without the limitations of physical boundaries.

Cost-effective: Compared to traditional marketing channels, online marketing is cost-effective, especially for small businesses with limited marketing budgets.

Measurable: Online marketing provides businesses with the ability to track and measure the performance of their marketing campaigns, allowing them to adjust their strategies to achieve better results.

Personalization: With the help of customer data, online marketing allows businesses to personalize their messaging and offers, resulting in more effective and targeted marketing.

Increasing competition: As more businesses shift their focus to online marketing, it becomes crucial for businesses to also have an online presence to remain competitive.

Overall, marketing online in 2023 is important for businesses to build brand awareness, engage with their audience, and drive sales and revenue.