Marketing and Sales Workshop:
Unleashing the Potential Online and Offline
Introduction & Overview:
• Understanding Communication in Color and Theories of Personality Identification
• The Significance of Color in Communication and Sales
• The Power of Marketing in Today’s World: Insights from the Latest Statistics
Exploring Your Company’s Color Spectrum:
• Engaging Card Sorting Group Exercise
• Unveiling the Impact of Each Color in Sales and Closing Deals
• Open Discussion on Business Communication Methods
• Identifying Your Customers’ Color Preferences
• Applying the Color Method to Enhance Communication and Maximize Sales
Crafting Your Sales Plan:
• Leveraging Your Top Selling Features
• Enhancing Product/Service Features for Optimum Appeal
• Proven Strategies for Upselling and Cross-selling
• Techniques to Generate Additional Revenue Streams
Action Plan Moving Forward:
• Demographic Analysis and Targeting
• Effective Customer
Communication Strategies
• Nurturing Leads into Successful Sales
• Cultivating Customer Engagement for Repeat Business
Online marketing matters tremendously in today’s digital age due to several key reasons:
Targeted Advertising: Online marketing allows businesses to target specific demographics, interests, and behaviors.
Cost-Effective: Online marketing is often more cost-effective than traditional forms of advertising.
Measurable Analytics: Online marketing provides extensive data and analytics tools that offer insights into campaign performance.
24/7 Availability: The internet never sleeps.
Engagement and Interaction: Online marketing facilitates direct engagement with customers through various channels such as social media, email, and chat.
Brand Building: A strong online presence contributes to brand recognition and credibility.
Flexibility and Adaptability: Online marketing campaigns can be adjusted in real-time. This flexibility allows businesses to respond swiftly to market trends, customer preferences, and emerging opportunities.
TIME REQUIRED
1 Day – 8 hours OR 2 days 4 hours each day
INCLUDED
Material & Hand-Outs
Personality Assessment
Marketing Outline
Certification
INVESTMENT
$1800.00 based on 2 – 4 people
$500 each additional person